What is a Trustscore and how is it calculated?
The Trustscore is a single 0–5 number that summarises how trustworthy a provider looks based on its reviews. It's designed to be harder to game than a raw star average, and it can't be paid for. Here's what goes into it.
What the Trustscore blends
- Average rating across published reviews.
- Review volume — more independent reviews mean more confidence.
- Share of verified-purchase reviews (proof of purchase attached).
- Responsiveness — whether the provider engages with reviews.
Why verified reviews count for more
Anyone can type five stars. A verified-purchase review is backed by evidence the reviewer actually bought the product, so it's much harder to fake at scale. Providers with a high share of verified reviews get a more reliable — and usually higher — Trustscore.
Why it can't be bought
Trustscore is computed from review data only. There is no paid tier that changes rankings, and provider 'Pro' features never touch the score. Suspicious review patterns are moderated, and removed reviews stop counting immediately.
How to read it
Use the Trustscore as a shortlist filter, then read the actual reviews — especially the most recent ones — before deciding. A high score with no recent reviews deserves more scrutiny than a slightly lower score that's actively maintained.
FAQ
Can a provider pay to raise its Trustscore?
No. The Trustscore is derived only from review data (rating, volume, verified share and responsiveness). Paid features never influence it.
Why did a provider's Trustscore change?
Scores update as new reviews come in, as verified-purchase share shifts, or when reviews are removed during moderation. Responsiveness changes can also nudge it.